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Prime
time is that period between 6 and 10 p.m. during which most
of the general public watches television. Commercials in
prime time are the most expensive, approaching a million
dollars per minute. Your real success in life will take a
quantum leap when you stop watching other people making
money in their professions performing in prime time, and
start living your own dreams and goals in prime time.
Time is
the ultimate equal opportunity employer. Time never stops to
rest, never hesitates, never looks forward or backward.
Life's raw material spends itself in the now, this moment,
which is why how you spend your time is far more important
than all the material possessions you may own or positions
you may obtain. Positions change, possessions come and go,
you can earn more money. You can renew your supply of many
things, but like good health, that other most precious
resource, time spent is gone forever.
Each
yesterday, and all of them together, are beyond your
control. Literally all the money in the world can't undo or
redo a single act you performed. You cannot erase a single
word you said. You can't add an "I love you,"
"I'm sorry", or "I forgive you", not
even a "thank you" you forgot to say. Each human
being in every hemisphere and time zone has precisely 168
hours a week to spend. And some of the most precious hours
occur in prime time.
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Consider
this: most of your daytime hours are spent helping other
people solve their problems. The little time you have in the
evenings and on weekends is all you have to spend on
yourself, on your own dreams and goals, and personal
development. Some thoughts to ponder:
- Have
supper with your loved ones at least two to three times per
week. It's the best time for casual conversation to listen
to what those close to you feel is important in their lives.
Mealtime is a time to dialogue.
- A
television set is an appliance. It should be used, at most,
for two hours at a time. It should be off, unless specific
programs of interest are selected. It should not be used as
a one-eyed baby sitter. For the most part, TV exposes us to
negative role models.
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Instead of watching television why not read a good fiction
or non-fiction book, write a letter, engage in a hobby or
craft, call a friend or someone in need of encouragement on
the phone, network on your computer, go out to an ethnic
restaurant, a home show, an entrepreneurial show, a musical
recital, a play, a fitness class, or cultural event. Take an
art or photography class. Use prime time to live the kind of
life others put on layaway.
Action
Idea: If you and your family/friends watch TV, try not
turning it on for one week. When you do watch TV, reduce by
50% the amount of time you spend watching it. Concentrate
your evenings and free time engaged in hands on, real life
experiences, you can touch, feel, smell and engage all your
senses in. Instead of virtual reality, insist on the real
thing.
Reproduced
with permission from the Jim Rohn Weekly E-zine.
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